ADHININGSIH, A. HUTAMI (2021) ANALISIS STRATEGI DAYA SAING INDUSTRI KECIL DAN MENENGAH DI ERA REVOLUSI INDUSTRI 4.0 (STUDI KASUS INDUSTRI KOPI DI KOTA MAKASSAR)= ANALYSIS OF COMPETITVE ADVANTAGE STRATEGY SMALL AND MIDDLE INDUSTRIES IN REVOLUTION ERA 4.0 (CASE STUDY OF COFFEE INDUSTRY IN MAKASSAR). Thesis thesis, Universitas Hasanuddin.