Alif, Mohd (2023) PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI PLATFORM TIKTOK (Studi pada Generasi Z di Wilayah Makassar) = THE EFFECT OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEW ON PRODUCT PURCHASING DECISIONS ON THE TIKTOK PLATFORM (Study on Generation Z in the Makassar Region). Skripsi thesis, Universitas Hasanuddin.