Darangeng, Andi Rifka (2023) PENGARUH GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE MELALUI MINAT BELI (STUDI PADA MAHASISWA POLITEKNIK STIA LAN MAKASSAR) = THE EFFECT OF LIFESTYLE AND BRAND IMAGE ON IPHONE PURCHASE DECISION THROUGH PURCHASING INTEREST (A CASE STUDY ON THE STUDENTS OF POLYTECHNIC STIA LAN OF MAKASSAR). Thesis thesis, Universitas Hasanuddin.
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