Fatma, Ulvia (2023) Pengaruh Label Halal, Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Perawatan Kulit (Studi Kasus Pada Masyarakat Kota Makassar) = The Influence of Halal Label, Viral Marketing, and Brand Awareness on the Purchase Decision of Skincare Products (Case Study on the Society of Makassar City). Skripsi thesis, Universitas Hasanuddin.