Ghufran, Ghufran (2024) PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PENGAMBILAN KREDIT MELALUI PERSEPSI KEMUDAHAN (STUDI PADA NASABAH PT. BANK SULSELBAR CABANG MAKASSAR) = THE INFLUENCE OF WORD OF MOUTH ON CREDIT TAKING DECISIONS THROUGH PERCEPTION OF EASE (STUDY ON CUSTOMERS OF PT. BANK SULSELBAR MAKASSAR BRANCH). Thesis thesis, Universitas Hasanuddin.