Hardiyanti, A. Aryani (2023) PENGARUH CUSTOMER CAPITAL DAN ORIENTASI PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SHOPEE (Studi Kasus Pada Mahasiswa Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Hasanuddin Makassar) = The Influence Of Customers Capital And Service Orientation To Customer Loyalty Through Shopee Customer Satisfaction (Studies Case : Masters Management’s Student Program ofEconomy And Business Faculty of Hasanuddin University Makassar). Thesis thesis, Universitas Hasanuddin.