MARSHELLA, MARSHELLA (2022) PENGARUH ORIENTASI PASAR TERHADAP KINERJA BISNIS SELAMA MASA PANDEMI MELALUI INOVASI (STUDI UMKM KULINER LEGO-LEGO CPI KOTA MAKASSAR) = THE EFFECT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE DURING THE PANDEMIC ERA THROUGH INNOVATION (A STUDY ON CULINARY MSMEs OF LEGO- LEGO CPI OF MAKASSAR CITY). Thesis thesis, Universitas Hasanuddin.