Mansyur, Dimas Haneda (2024) PENGARUH IMPULSIVE BUYING, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI GOFOOD (Studi Kasus pada Mahasiswa FEB Universitas Hasanuddin Makassar) = HE EFFECT OF IMPULSIVE BUYING, WORD OF MOUTH, AND BRAND IMAGE ON PURCHASE DECISION THROUGH THE GOFOOD APP (Case Study on FEB Students at Hasanuddin University Makassar). Skripsi thesis, Universitas Hasanuddin.