Musyarofah, Fathimah Nisrina (2024) PENGARUH BRAND AMBASSADOR EXO DAN LOYALITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Hasanuddin) = THE INFLUENCE OF EXO BRAND AMBASSADOR AND LOYALTY ON PURCHASE DECISIONS FOR SCARLETT WHITENING PRODUCTS (Case Study on Students of The Faculty of Economics and Business Hasanuddin University). Skripsi thesis, Universitas Hasanuddin.
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