Noor, Hisban Ramdhani (2024) PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRINTER MEREK BROTHER (STUDI KASUS PADA RAMA COMPUTER DI MAKASSAR) = THE INFLUENCE OF BRAND IMAGE AND WORD OF MOUTH ON PURCHASING DECISIONS FOR BROTHER BRAND PRINTERS (CASE STUDY ON RAMA COMPUTER IN MAKASSAR). Skripsi thesis, Universitas Hasanuddin.