Oktariani, Andi Rinda (2023) PENGARUH BRAND IMAGE DAN PRODUCT IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MOBIL CALYA PADA PT HADJI KALLA TOYOTA CABANG ALAUDDIN MAKASSAR = THE INFLUENCE OF BRAND IMAGE AND PRODUCT IMAGE ON CONSUMER PURCHASING DECISIONS CALYA CARS ON PT HADJI KALLA TOYOTA ALAUDDIN MAKASSAR BRANCH. Thesis thesis, Universitas Hasanuddin.