Parura, Dylan Lamma (2024) PENGARUH MEDIA SOSIAL TIKTOK DAN BRAND PERSONALITY TERHADAP KEPUTUSAN GENERASI Z DALAM MEMILIH CALON DPRD PROVINSI SULAWESI SELATAN MELALUI VARIABEL MINAT MEMILIH = The Influence of Tiktok Social Media and Brand Personality on Generation Z's Decisions in Choosing Candidates for the Regional Representative Council of South Sulawesi Province Through the Voting Interest Variable. Thesis thesis, Universitas Hasanuddin.