Pratama, M. Beferly Argajuna Dede Arta (2024) PENGARUH ORIENTASI PASAR DAN KREATIVITAS STRATEGI PEMASARAN INTERNET BANKING TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING (Studi Empiris Pada Bank BNI Cabang Makassar) = The Influence of Market Orientation and Creativity of Internet Banking Marketing Strategy on Marketing Performance Through Competitive Advantage (Empirical Study at Bank BNI Makassar Branch). Thesis thesis, Universitas Hasanuddin.