Rahmawaty, Rahmawaty (2013) ANALISIS PREFERENSI KONSUMEN DALAM KEPUTUSAN PEMBELIAN DAGING AYAM RAS DI PASAR TRADISIONAL DAN PASAR MODERN: Kasus pada Pasar Terong dan Supermarket Carrefour di Kota Makassar ANALYSIS OF CONSUMER PREFERENCES IN PURCHASING DECISIONS BROILER MEAT AT TRADITIONAL MARKET AND MODERN MARKETS: The Case of The Terong Market and Carrefour Supermarket in Makassar. Thesis thesis, Universitas Hasanuddin.