Ramadhani, Aulia Dwi (2023) PENGARUH CELEBRITY ENDORSER, ISLAMIC BRANDING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN PRODUK KAHF DI MAKASSAR) = THE INFLUENCE OF CELEBRITY ENDORSER, ISLAMIC BRANDING AND E-WOM ON PURCHASING DECISIONS (STUDY ON CONSUMERS OF KAHF PRODUCTS IN MAKASSAR). Skripsi thesis, Universitas Hasanuddin.