Ridwan, Atirah (2023) PENGARUH KEMASAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK UKM DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PEMBELI ONLINE PRODUK UKM MAKANAN DAN MINUMAN DI KOTA MAKASSAR) = THE EFFECT OF PRODUCT PACKAGING AND PRICE ON ONLINE PURCHASE DECISIONS OF SME PRODUCTS WITH PURCHASE INTEREST AS INTERVENING VARIABLES (CASE STUDY ON ONLINE BUYERS OF FOOD AND BEVERAGE SME PRODUCTS IN MAKASSAR CITY). Thesis thesis, Universitas Hasanuddin.
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