Rivai, Muhammad Abdul (2020) IMPLEMENTASI HALLYU SEBAGAI DIPLOMASI PUBLIK KOREA SELATAN TERHADAP PENINGKATAN PEMASARAN SMARTPHONE SAMSUNG INDONESIA = IMPLEMENTATION OF HALLYU AS SOUTH KOREA'S PUBLIC DIPLOMACY TOWARDS IMPROVING SAMSUNNG SMARTPHONE MARKETING IN INDONESIA. Skripsi thesis, Universitas Hasanuddin.