Sampran, Adinda Eka Pratiwi (2023) EFEK DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI KOTA MAKASSAR = EFFECT OF DIGITAL MARKETING ON PURCHASE DECISIONS KENTUCKY FRIED CHICKEN (KFC) IN MAKASSAR CITY. Thesis thesis, Universitas Hasanuddin.