Thaher, Muhammad (2024) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN MEREK PADA RICHEESE FACTORY MAKASSAR = THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS THROUGH BRAND TRUST AT RICHEESE FACTORY MAKASSAR. Thesis thesis, Universitas Hasanuddin.