Tresya, Tresya (2024) PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH PADA PT. BANK CENTRAL ASIA, TBK KCP MAROS DENGAN PERSPEKTIF BALANCE SCORECARD = THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION AND CUSTOMERS’ LOYALTY IN PT. BANK CENTRAL ASIA, TBK KCP (SUBSIDIARY BRANCH OFFICE) MAROS WITH A BALANCE SCORECARD PERSPECTIVE. Thesis thesis, Universitas Hasanuddin.